![]() Building a company is a team sport that spans beyond the employees.įrom early investors who take a bet, to design partners who provide invaluable feedback, to the first paying customers who suffer through bugs (and still use you), to everyone else that helps along the way. The more experienced you get, the more you realize all the ways it could go wrong.Īs a second time founder, I'm trying to retain a healthy amount of naivety because it's the crazy ones who think they can change the world.ģ. ![]() You have to have such blind conviction in what you're building that you ignore all the warning flags and flashing red lights that tell you all the reasons why it WON'T work. If you focus on building the right TEAM, then you have the people that will figure out the products to build and the GTM motions to follow. It's 10x more important than product and GTM motions. And then later that GTM motions were top priority b/c if people don't know about your product, you'll never grow.īut slowly I realized - and at Thena have prioritized - building a world class team is #1 by far. □Įarly in Branch, I thought that Product was king, b/c if you build it they will come. But the TEAM you build is the singular priority. Your Product and GTM motions are important. Three Observations from being a second time founder (if you don't count my 6 failed startups before Branch and Thena) □ġ. Word of mouth is the strongest acquisition hookĭrinking from the fire hose - learnings from micropayment power users Higher engagement (# of sessions, duration of each session) on app is the most critical need for cross selling They are hungry for accelerated social and financial capital Micropayment power users are time rich vs dollar rich Sagar: 30 YO marketing professional who considers Jar as his most trusted personal finance app Bikram: 21 YO college student who started with INR 300 on Probo and is currently sitting on INR 3L investments! Mahesh: Sub project manager at a construction company who happens to be a part time creator on Sharechat/ Moj and ends up spending INR 20k per month on gifting (all with INR <100 txn) We had very deep and interactive conversations with To try out something new, we had put together a power user panel from large scale micropayment apps like ShareChat/ Moj (Content/ entertainment), Probo (Play to earn) and Jar (Utility - Fintech) for "The 50 Rupee Summit".
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